ZZZ rent corporate accommodation to people attending large events in cities including Cannes and Barcelona. They operate as a high-end company, known for their excellent customer service. They discovered that businesses struggled to get accommodation for events such as the Cannes Film Festival, so they found a solution by allowing people to rent out their properties to these firms.
They approached us with the aim of receiving a new modern website which highlighted the quality of their service and extensive knowledge of the cities they operated in.
Provide ZZZ with a sustainable foundation to digitalise their business and maximise their customer experience.
"The main challenge of this project was being able to craft a digital journey that portrays ZZZ's excellent customer service and extensive knowledge of the cities they operate in. Additionally, we expanded their business into new areas such as corporate entertainment and holiday accommodation."
We created a modern, mobile responsive site which demonstrated the quality, ethos and renowned customer service provided by ZZZ while maintaining an easy experience for users.
The novelty of this project came from the client’s extensive knowledge and connections they have to cities, using the website to become a platform for them to put together a bespoke city guide for Cannes and Barcelona with bar and restaurant recommendations.
The new website also allowed ZZZ to expand their business offering. They now have a page dedicated to companies who want to organise creative events, parties or corporate trips. Also, a page for landlords to put their properties up for rent or sale and a page for users to book a summer or ski holiday rather than just booking properties for events.
Step 1: Business strategy
ZZZ live and breathe the cities they work in – offering great service, excellent local knowledge and a dedicated team to make sure everything runs smoothly. The strategy focused on mapping out the target audience, as well as finding offline and online opportunities to bring those USPs to light.
This included creating a video on the homepage that portrays that, a welcome pack for event attendees when they arrive at their accommodation and a ZZZ city guide.
Step 2: Experience planning
We wanted users to easily find their way through the website. Therefore, we used the first person to make the navigation approachable, for example: “I am attending an event”. We also added a human voice to the website by adjusting the content tone, adding testimonials and a social media wall.
The main user journey we enhanced is the advanced search functionality. We split the screen in two, showing the map on one side and the properties on the other so they can be viewed simultaneously and add extra filters to help users narrow down their search.
Step 3: Photography & art direction
To portray ZZZ’s excellent customer service we wrote a script for a video to go on the homepage and put together a photography brief for images across the website that defined the shooting angles, key colours, uniqueness and background. The client then worked with a photographer to supply the images based on the brief.
Step 4: Interface design
We started off the interface design by extending the original ZZZ brand so it would work digitally. The old website interface was very heavy on black and dark tones which didn’t make it very delightful to use, so we inverted the colour palette and added fresher tones to create a lighter feel. We also designed a set of bespoke icons for the property amenities.
Step 5: Development
Integrating the new front-end website into their back-end property management system was the main development challenge. By writing a bespoke API service we were able to pull through live property information from the Ruby on Rails system into the WordPress front-end. This allowed the client to efficiently manage property availability and curate the listings quickly and easily without having to update and work across both systems.
Extensive use of advanced custom fields and bespoke post types ensured the new front-end WordPress site was built as per best practices offering a light, secure and easy to use platform that will provide a foundation for the business for years to come.